This project reimagines the DAI gift shop through a refreshed packaging system—spanning bags, boxes, and VIP gift items—alongside a subtle visual update to the store. Focusing on visual merchandising, signage, and interior styling, the approach works with existing elements to enhance the visitor experience without structural changes. The selected design direction is inspired by the Al-Sabah Collection’s rich ceramics, interpreting its patterns and motifs through layered, illustrative compositions that create depth and narrative across touchpoints—shaping a cohesive museum store experience rooted in the institution’s identity and collections.