A multidisciplinary design practice curating and directing projects from concept to execution.
Designing experiences that take shape through products, spaces, and visual —guided by research, collaboration, and execution.
Square One Creative Lab
Immersive environments – exhibitions, installations, and interior spaces designed to evoke reflection, interaction, or emotional response
Narrative-led visual identities – branding and packaging as extensions of experience, often part of larger cultural or product-based projects
Designed objects and tools – products developed with intention, function, and feeling in mind
Site-specific interventions – temporary or permanent works embedded in public, institutional, or retail contexts
Our work centers on shaping how people experience, engage with, and relate to the world around them—whether through spaces, objects, or stories. This takes form through:
Meet our Collaborators
Tawally, a line of products that provide solutions to recurring problems related to Oral Hygiene especially amongst young children.
Laila Al Kazemi | Pediatric Dentist
At Your Side, a selection of products that aim to support mothers through their chapter of postpartum.
Dalal Al Zabin | Lactation Consultant
Kuwait Commute is an initiative that aims to bring awareness to Kuwait’s public transportation and traffic situation.
Jassim Al-Awadhi | Founder of Kuwait Commute
Constructed Threads, is a design experimentation and exploration project, and is part of Interwoven Narratives Exhibition.
Manal AlMaimouni | Weaver